A Divyarshi AI product family

Marketing: Admissions campaigns and tracked links for colleges

One desk sends every campaign and tracks every link and list down to the admissions it produced.

36 of 43 features live

Rohan's enquiry tagged to the ad link he clicked, with the pages he read firstIllustration · fictional data
  1. Enquiry
  2. Applicant
  3. Student
  4. Supported
  5. Graduate
  • Built-in DPDP cookie banner; nothing is tracked before consent
  • Counsellors see the web pages a lead read before enquiring
  • Bought lists kept apart from leads, with consent and cost per lead

What you'll see

Marketing at work

Admissions · Campaign wizard

Send a campaign to exactly the right list

Pick the audience by stage, tag and source, and see the live recipient count before you send. Send now or schedule it for several dates, and A/B test versions to see which converts.

Online MBA campaign scheduled after a check of the recipient count and sample listIllustration · fictional data
Admissions head · Campaign links

Trace every poster and ad to admissions

Each ad, poster or event gets a tracked short link and QR code. Results show scans, leads, applications and admissions per link, and a lead keeps its campaign even if it enquires days later.

Education-fair QR traced from scans to leads, applications and admissionsIllustration · fictional data
Admissions · Vendor lists

Keep bought lists apart and messages within the rules

Vendor and fair lists are checked row by row, the uploader confirms consent by name, and cost per lead is tracked. Quiet hours hold messages, and only people who consented to a channel are messaged.

Vendor list uploaded: rows checked, consent recorded by name, cost per lead shownIllustration · fictional data

Who uses it

Part of these solutions

Try it yourself

Marketing in 7 steps, on your own

This is the tour your sandbox opens with. Each step says which login to use; in the sandbox it also says exactly where to click. No call needed.

  1. Admissions HeadOpen any tracked link in the table.The Scans, Leads, Applications and Admitted columns show what each poster, ad or fair actually produced. The link's panel has the QR code (PNG or SVG), 'Share on WhatsApp' and 'Scans over time'.
  2. Admissions HeadEnter a Campaign name and a Landing page, then click 'Create link'.You get a short link and a printable QR code straight away. Anyone who enquires through it keeps this campaign on their record, even if they enquire days later.
  3. Admissions HeadGo through the three steps (Message, Audience, When). Pick a template, choose leads by stage or source, tick 'Test two versions (A/B)' if you like, then click 'Create campaign'.The Audience step shows who will get the message before anything goes out. Messages are simulated in the sandbox, so nothing leaves the system.
  4. Admissions HeadWrite a WhatsApp or email template and add personal fields such as the applicant's name.The live preview fills in the fields. WhatsApp templates show 'Check before submitting' and 'Submit to Meta'; in the sandbox the submission is simulated.
  5. Admissions HeadOpen an automation rule and click 'Run' (a dry run against one lead).Rules run follow-ups by themselves. They can assign, tag, move a lead to another stage or send a message. A dry run shows what a rule would do before you click Publish. Drip sequences are under Marketing › Automation (the 'Drip Sequences' page).
  6. Admissions HeadOpen the Baskets tab, then look at Lists and Contacts.Lists bought from agencies or fairs stay apart from real leads. Each one is checked, split into baskets and messaged before any row is moved into Leads ('Move N to Leads').
  7. Admissions HeadSet the Date range to Last 90 days.Which pages of the website people read, and which pages lead to enquiries. A lead's record also shows the pages they read before enquiring.

Try Marketing yourself 10 days, fictional data, your institution email.

All features

43 features in 9 groups, 36 live in production today.

Campaigns5 of 5 live
  • Bulk WhatsApp and email campaigns in a three-step wizard
  • Pick the audience by stage, tag, source and sub-source
  • Live recipient count and sample-list preview before sending
  • Send now or schedule a campaign on several dates
  • A/B test message versions and see which converts
SMS and RCS channels0 of 3 live · 3 ready
  • SMS campaigns through the institute's own SMS gatewayReady
  • RCS (rich SMS) with automatic SMS fallback and cost checkReady
  • Rich RCS cards and carousels with reply buttonsReady
Campaign links and QR codes5 of 5 live
  • Tracked short link and QR for every ad, poster or event
  • Results per link: scans, leads, applications, admissions
  • Download QR posters or share links on WhatsApp
  • Expired or mistyped links still open the website
  • Lead keeps its campaign, even if it enquires days later
Message templates5 of 5 live
  • Template library by channel: WhatsApp, SMS, RCS, email
  • Drag-in personal fields (name, course) with live preview
  • WhatsApp template builder, submitted for approval in one click
  • Drag-and-drop email designer with plain-text version
  • Templates in several languages; each lead gets theirs
Marketing automation3 of 5 live · 2 ready
  • Automation rules triggered by lead and follow-up events
  • Rules can assign, tag, move stage, schedule or send
  • Ready-made starter rules; preview, publish or pause
  • Multi-step follow-up sequences with set gapsReady
  • Reminders to applicants who leave the form half-doneReady
Shared inbox4 of 4 live
  • One conversation thread per lead across every channel
  • Inbox views: unread, seen-not-answered, reply window closing
  • Delivery ticks and attachments in every chat
  • Reply from your own WhatsApp; the message is still logged
Vendor and fair lists5 of 5 live
  • Upload vendor or fair lists; every row checked
  • Cost per lead and conversion for each vendor list
  • Uploader must confirm consent; recorded by name
  • Split a list into baskets by drag or percentage
  • Message a basket before any row becomes a lead
Consent and messaging rules6 of 8 live · 2 ready
  • Quiet hours: messages are held, not dropped
  • Message only people who consented to the channel
  • WhatsApp 24-hour reply window respected automatically
  • One-click unsubscribe link in reminder emails
  • Stops staff sending personal or card data by mistake
  • Do-not-contact blocklist for email, phone and domain
  • Prepaid messaging wallet; sends stop at zero balanceReady
  • Monthly messaging spend by channel including GSTReady
Website journey3 of 3 live
  • DPDP cookie banner: nothing tracked until the visitor agrees
  • Pages a lead read before enquiring, on the lead record
  • Website analytics: page views and leads per page

Items without a tag are live: in production use today. Ready means built and switched on per institution when needed.

Questions we get asked

How does Marketing connect to the CRM?

Campaign links, website journeys and replies land on the lead record. The shared inbox keeps one thread per lead across every channel, and counsellors see the web pages a lead read before enquiring.

What is live in Marketing, and what can be switched on?

Campaigns, tracked links and QR codes, templates, automation rules, the shared inbox, vendor lists, consent rules and the website journey are live. SMS and RCS channels, multi-step follow-up sequences, half-done form reminders and the prepaid messaging wallet are available to switch on.

Does the website track visitors before they agree?

No. The cookie banner is designed for the DPDP Act, and nothing is tracked until the visitor agrees. After that, the pages a lead read before enquiring appear on the lead record.

Can counsellors reply from their own WhatsApp?

Yes, and the message is still logged on the lead. The WhatsApp 24-hour reply window is respected automatically, and inbox views show unread chats, seen-not-answered chats and reply windows that are closing.

Can we stop messages going out at night?

Yes. Quiet hours hold messages rather than drop them. A do-not-contact blocklist covers email, phone and domain, and reminder emails carry a one-click unsubscribe link.

See Intelversity with your own programmes.

Book a guided demo on a sample institution with fictional data. You pick the time yourself from our email.

See it with your own programmesBook a demo